A beautiful room image is not enough to sell: what is included, what does it cost and how big is the sofa? Put purchase answers in both ads and the product page.
CAMPAIGN DESIGN / Home furnitureFurniture you love.
RIWAQ HOMERIWAQ HOME × CLEV
Furniture you love.
A home to settle into.
A retail campaign for RIWAQ HOME’s SAKAN set: a corner sofa, lounge chair, two coffee tables and an ottoman. Choose the complete set or the sofa alone, then select your upholstery.
MADE FOR YOUR EVERYDAY.A campaign design study connecting the product, identity, page experience, advertising and measurement plan.
01 / STRATEGY STARTS WITH THE PRODUCTA specific problem.
A specific problem.
A deliberate choice.
Make the pictured furniture easy to buy. The set helps coordinate a living room; the sofa-only option suits a gradual refresh.
02 / THE WORK BEHIND THE STORYFrom the name.
From the name.
To the final interaction.
01
SAKAN Living Set — 5 pieces
A retail campaign for RIWAQ HOME’s SAKAN set: a corner sofa, lounge chair, two coffee tables and an ottoman. Choose the complete set or the sofa alone, then select your upholstery.
05pieces in the set
03upholstery colors
340cmsofa width
Campaign offer: SAR 8,990 for the five-piece set or SAR 5,490 for the sofa alone. Sofa size: 340 × 260 × 88 cm. The product page separates included pieces from the rug, lighting and accessories.
A specific audience
Someone furnishing a first home or refreshing a living room who wants coordinated pieces, clear dimensions and pricing, plus the option to buy just the sofa.
What we built for this case
A furniture campaign: set naming, pieces and dimensions, product page, upholstery selection, three ads, X content, follow-up and measurement plan.
02
An identity that carries the product.
Warm and clear: name the piece, dimensions, upholstery, price and what is included.
RIWAQ HOMEMADE FOR YOUR EVERYDAY.RIWAQ HOME × CLEV
RIWAQ walnut
#754735Warm sand
#ddcba3SAKAN ivory
#f4eee3AD VOICEYour living room.
Your living room.
Coming together.
SAKAN set offer: corner sofa, chair, two tables and ottoman. Five pieces for SAR 8,990.
CAMPAIGN VISUAL IDENTITY03
Three campaign angles. Content with a purpose.
Three product-specific creative angles with a channel plan shaped around the audience and objective.
RIWAQ HOMEHome furnitureYour living room.
Your living room.
Coming together.
SAKAN set offer: corner sofa, chair, two tables and ottoman. Five pieces for SAR 8,990.
Shop the setRIWAQ HOMEHome furnitureStart with the sofa.
Start with the sofa.
Make the rest yours.
SAKAN corner sofa offer: SAR 5,490. Check the dimensions and choose your upholstery.
Choose your sofaRIWAQ HOMEHome furnitureFive pieces.
Five pieces.
One feeling of home.
Ivory, sand or olive? Choose your seating fabric and review your selection.
Build your orderSEARCH AD
SAKAN by RIWAQ HOME | 5-piece living-room furniture | Choose upholstery
SAKAN set offer: corner sofa, chair, two tables and ottoman. Five pieces for SAR 8,990.
MetaSet and furniture creative leads to product selection and basket.
Google SearchPurchase intent for a corner sofa or living-room set.
SnapchatFurniture scene with price, dimensions and a product-page action.
X drafts, ready to review
A new home? Start with pieces that belong together. SAKAN includes a corner sofa, chair, two coffee tables and an ottoman. Check dimensions, choose fabric and see the price before adding to your basket.
Replacing the sofa? Explore SAKAN as a standalone sofa or a complete set. The photo shows ivory upholstery; all three fabric choices appear in your selection summary.
Define each channel’s role, then review the budget and assets before launch.
04
The offer becomes an experience. Try it.
Explore the page design, change the options and review your selection summary.
RIWAQ HOMESAKAN / LIVING COLLECTION
FURNITURE FOR YOUR HOME
SAKAN set — 5 pieces
SKN-SET-05Selection subtotal
Review shipping, assembly and availability with the merchant before payment.
What is included in your selection?
Pieces and dimensions included in the product-page design.
05
Product-aware messages. Questions that qualify.
Complete set or sofa only? Which fabric color? Do the sofa dimensions fit the room and access points? Which city is delivery to?
I would like details about SAKAN Living Set — 5 pieces.
Welcome to RIWAQ HOME. The SAKAN offer includes five pieces for SAR 8,990, or the sofa alone for SAR 5,490. Share your selection, fabric and city so we can review availability and delivery.
Complete set or sofa only? Which fabric color? Do the sofa dimensions fit the room and access points? Which city is delivery to?
Follow up with consent; stop on refusal or when the request is closed.
Your SAKAN selection, with all the details.
With your consent, follow up on the selected pieces, fabric and quantity. Review dimensions and ask about shipping and assembly before ordering. Stop reminders after purchase or an opt-out.
AFTER THE REPLY
Review answers, confirm fit, availability and scope, then hand off to the right owner.
01Product interest02Complete inputs03Relevant offer04Recorded decision
06
From the first visit to the next improvement.
Map visits, interest and inquiries, with a clear question to review at every stage.
add_to_cartAdd to basket
Compare set, sofa and color selections, followed by basket additions.
begin_checkoutCheckout started
Track basket-to-shipping/payment progression when a real store is connected.
purchaseConfirmed purchase
Record order value and items after confirmed payment, accounting for cancellations and returns.
Three next tests
01Full set or sofa only in the lead image?
02Price or piece count in the ad headline?
03Dimensions above the basket button or in a detail section?
Take the case brief with you.
Product, audience, copy, channels and measurement in one text file.
03 / SPECIALISTS, ONE SHARED PRODUCTThis is where
This is where
the super agency comes together.
Senior Strategist
Built two purchase options: a five-piece set or a sofa alone, each with clear pricing.
Senior Designer
Put the furniture first, with visible included pieces and price rather than text covering the product.
Web & CRO Lead
Connected set, fabric and quantity choices to an immediate total and basket summary.
Sales & CRM Specialist
Wrote dimensions, materials and shipping responses, plus follow-up for unfinished purchase intent.
Another product.
Another story to open.
MIRAN02Education
Media Buyer 30 Bootcamp
A 30-day practical program: 24 live hours, four stages and six working files for a first campaign plan.
Open the case
MADAR03E-commerce
Discovery Trio — 3 × 100 g
A discovery box with three blends: DIFʼ, chocolate-led; ISHRAQ, bright; and ZAHR, aromatic. 100 g each, with a grind choice.
Open the caseYour next move?
Make it bigger.
Start with a clear ambition. Put a whole agency behind it.
A worthy idea. A team in motion.