Origin terminology can overwhelm new buyers. Start with flavor and grind instead of unfamiliar terminology.
CAMPAIGN DESIGN / E-commerceFind your coffee.
MADARMADAR × CLEV
Find your coffee.
One cup at a time.
A discovery box with three blends: DIFʼ, chocolate-led; ISHRAQ, bright; and ZAHR, aromatic. 100 g each, with a grind choice.
THREE BLENDS. YOUR CALL.A campaign design study connecting the product, identity, page experience, advertising and measurement plan.
01 / STRATEGY STARTS WITH THE PRODUCTA specific problem.
A specific problem.
A deliberate choice.
One box opens three tasting directions. Discovery motivates the first purchase; a favorite blend gives a reason to return.
02 / THE WORK BEHIND THE STORYFrom the name.
From the name.
To the final interaction.
01
Discovery Trio — 3 × 100 g
A discovery box with three blends: DIFʼ, chocolate-led; ISHRAQ, bright; and ZAHR, aromatic. 100 g each, with a grind choice.
03blends to explore
300gtotal in the box
03grind options
Design for three 100 g packs, a tasting card and a short brew guide. The offer connects each flavor profile to the right grind choice.
A specific audience
A coffee drinker who wants to explore without committing to a large bag, or buy an easy-to-choose gift.
What we built for this case
Blend naming, packaging direction, product page, grind and quantity selection, box ads, tasting content and follow-up.
02
An identity that carries the product.
Sensory and clear: connect flavor notes, grind choices and preparation to the product.
MADARTHREE BLENDS. YOUR CALL.MADAR × CLEV
MADAR blue
#172ea6Roast orange
#ffc18cFilter ivory
#fff0dfAD VOICEThree bags.
Three bags.
A new taste journey.
MADAR Trio: 300 g of discovery, ground for your brewer.
CAMPAIGN VISUAL IDENTITY03
Three campaign angles. Content with a purpose.
Three product-specific creative angles with a channel plan shaped around the audience and objective.
MADARE-commerceThree bags.
Three bags.
A new taste journey.
MADAR Trio: 300 g of discovery, ground for your brewer.
Build your boxMADARE-commerceYour morning has
Your morning has
more than one flavor.
DIFʼ, ISHRAQ, ZAHR. Taste, compare and find your favorite.
Explore the blendsMADARE-commerceA small gift.
A small gift.
Three ways to delight.
A tasting box with a card for aroma, flavor and body.
See the trioSEARCH AD
MADAR Coffee Trio | 3 × 100 g | Choose your grind
MADAR Trio: 300 g of discovery, ground for your brewer.
MetaTrio creative leads to the grind selector.
Google SearchCoffee tasting-box purchase intent.
SnapchatMorning creative showing all three pack sizes.
X drafts, ready to review
A first cup to compare. A second to be sure. A third because you found your favorite. MADAR brings DIFʼ, ISHRAQ and ZAHR into one box.
Filter, espresso or whole bean? Start with your brewer, then choose the grind. The MADAR Trio page helps complete the details before ordering.
Define each channel’s role, then review the budget and assets before launch.
04
The offer becomes an experience. Try it.
Explore the page design, change the options and review your selection summary.
MADARDISCOVERY TRIO
3 × 100g
The Discovery Trio
DIFʼ · ISHRAQ · ZAHR
Selection total
DIFʼChocolate-led100g
ISHRAQBright100g
ZAHRAromatic100g
05
Product-aware messages. Questions that qualify.
What brewer do you use? Is the box for you or a gift?
I would like details about Discovery Trio — 3 × 100 g.
Welcome to MADAR. The trio contains three 100 g packs. Tell us your brewer so we can help you select the grind.
What brewer do you use? Is the box for you or a gift?
Follow up with consent; stop on refusal or when the request is closed.
Which MADAR was your favorite?
After trying the blends, note your favorite. Reply with its name for suggested brewing steps and a next-pack option when available.
AFTER THE REPLY
Review answers, confirm fit, availability and scope, then hand off to the right owner.
01Product interest02Complete inputs03Relevant offer04Recorded decision
06
From the first visit to the next improvement.
Map visits, interest and inquiries, with a clear question to review at every stage.
grind_selectedSelection completion
Does the grind selector help or interrupt ordering?
checkout_startedPurchase intent
Measure product-page visits reaching real checkout.
repeat_orderRepeat purchase
Link repeat purchases to the first blend using real order records.
Three next tests
01Pack trio or brewed cup?
02Flavor first or brewing method?
03Tasting card or direct follow-up question?
Take the case brief with you.
Product, audience, copy, channels and measurement in one text file.
03 / SPECIALISTS, ONE SHARED PRODUCTThis is where
This is where
the super agency comes together.
Brand Intelligence Lead
Translated flavor uncertainty into three understandable options.
Senior Designer
One color per blend, with a shared identity across box and ad.
Web & CRO Lead
Connected grind and quantity to a clear mobile order summary.
Lifecycle Marketing Lead
Wrote a post-tasting message asking for a favorite blend.
Another product.
Another story to open.
MIRAN02Education
Media Buyer 30 Bootcamp
A 30-day practical program: 24 live hours, four stages and six working files for a first campaign plan.
Open the case
RIWAQ HOME03Home furniture
SAKAN Living Set — 5 pieces
A retail campaign for RIWAQ HOME’s SAKAN set: a corner sofa, lounge chair, two coffee tables and an ottoman. Choose the complete set or the sofa alone, then select your upholstery.
Open the caseYour next move?
Make it bigger.
Start with a clear ambition. Put a whole agency behind it.
A worthy idea. A team in motion.