Food photography alone does not close the decision. Show meal contents, heat, price and next step together.
CAMPAIGN DESIGN / Food & hospitalityLunch, sorted.
LAHABLAHAB × CLEV
Lunch, sorted.
Let the grill do the talking.
The Grill Box: 220 g grilled chicken, 250 g rice, grilled vegetables and a separate sauce. Choose heat and pickup preference.
FROM THE GRILL. TO YOUR LUNCH.A campaign design study connecting the product, identity, page experience, advertising and measurement plan.
01 / STRATEGY STARTS WITH THE PRODUCTA specific problem.
A specific problem.
A deliberate choice.
“What is for lunch?” is a specific question. Launch with one easy-to-choose box rather than a campaign full of dishes.
02 / THE WORK BEHIND THE STORYFrom the name.
From the name.
To the final interaction.
01
The Grill Box — chicken & rice
The Grill Box: 220 g grilled chicken, 250 g rice, grilled vegetables and a separate sauce. Choose heat and pickup preference.
220gchicken in the recipe
03heat levels
01single-person meal
A meal offer with clearly listed ingredients and an optional drink for SAR 5. The menu captures heat level and collection method before summarizing the selection.
A specific audience
An office worker or student who wants a clear, customizable lunch with an upfront price.
What we built for this case
Meal naming, product visuals, interactive menu, three ad angles, launch content and order follow-up.
02
An identity that carries the product.
Appetizing and brisk. Describe the box without health claims or unapproved delivery promises.
LAHABFROM THE GRILL. TO YOUR LUNCH.LAHAB × CLEV
Grill red
#992f24Lunch yellow
#ffd266Box cream
#fff0deAD VOICEA full calendar?
A full calendar?
Lunch is sorted.
The Grill Box offer: chicken, rice, vegetables and sauce. From SAR 39.
CAMPAIGN VISUAL IDENTITY03
Three campaign angles. Content with a purpose.
Three product-specific creative angles with a channel plan shaped around the audience and objective.
LAHABFood & hospitalityA full calendar?
A full calendar?
Lunch is sorted.
The Grill Box offer: chicken, rice, vegetables and sauce. From SAR 39.
Build your lunchLAHABFood & hospitalityYour kind of heat.
Your kind of heat.
LAHAB’s kind of grill.
Mild, medium or hot? Choose the heat and review your box.
Choose your heatLAHABFood & hospitalityOpen the box.
Open the box.
Close the lunch debate.
One clear meal, without a long menu decision.
See inside the boxSEARCH AD
LAHAB Grill Box | Chicken & rice | Explore the meal
The Grill Box offer: chicken, rice, vegetables and sauce. From SAR 39.
SnapchatLocal reach after branch and service-area approval.
MetaMeal creative paired with menu customization.
Google SearchLocal search intent after branch details are ready.
X drafts, ready to review
Inside the Grill Box: grilled chicken, rice, vegetables and separate sauce. Choose your heat and put the lunch question to rest. #LAHAB
Mild, medium or hot: heat is your call. Try the interactive menu and review your box before confirming.
Define each channel’s role, then review the budget and assets before launch.
04
The offer becomes an experience. Try it.
Explore the page design, change the options and review your selection summary.
LAHABTHE GRILL BOX
GRILLED CHICKEN · RICE · VEGETABLES
The Grill Box
Meal subtotal
Any delivery fee is defined after service-area approval.05
Product-aware messages. Questions that qualify.
How many meals, what heat and any drinks? Pickup or delivery within the approved area?
I would like details about The Grill Box — chicken & rice.
Welcome to LAHAB. Choose your Grill Box quantity, heat and drinks. We confirm availability, preparation time and delivery fees before the order.
How many meals, what heat and any drinks? Pickup or delivery within the approved area?
Follow up with consent; stop on refusal or when the request is closed.
Your favorite box, with your choices.
After a real first order, ask about the meal and heat. With consent, retain the preference to make the next order easier.
AFTER THE REPLY
Review answers, confirm fit, availability and scope, then hand off to the right owner.
01Product interest02Complete inputs03Relevant offer04Recorded decision
06
From the first visit to the next improvement.
Map visits, interest and inquiries, with a clear question to review at every stage.
menu_configuredMeal configured
Track completed meal summaries.
order_confirmedConfirmed order
Requires actual restaurant acceptance and an order record.
repeat_customerRepeat order
Measure return visits through real orders.
Three next tests
01Full-box image or chicken close-up?
02Price in the ad or on the menu?
03Heat before or after quantity?
Take the case brief with you.
Product, audience, copy, channels and measurement in one text file.
03 / SPECIALISTS, ONE SHARED PRODUCTThis is where
This is where
the super agency comes together.
Senior Designer
Made the meal the hero with room for name and price.
Senior Copywriter
Wrote workday-lunch, heat-choice and clear-meal angles.
Web & CRO Lead
Built simple menu customization with an immediate total.
Senior Media Buyer
Tied launch planning to a service area approved before spend.
Another product.
Another story to open.
MIRAN02Education
Media Buyer 30 Bootcamp
A 30-day practical program: 24 live hours, four stages and six working files for a first campaign plan.
Open the case
MADAR03E-commerce
Discovery Trio — 3 × 100 g
A discovery box with three blends: DIFʼ, chocolate-led; ISHRAQ, bright; and ZAHR, aromatic. 100 g each, with a grind choice.
Open the caseYour next move?
Make it bigger.
Start with a clear ambition. Put a whole agency behind it.
A worthy idea. A team in motion.