The challenge
How can a date product communicate its value and make choosing easier? How does the same message travel from creative to product page to conversation?
CAMPAIGN DESIGN · DATES & HOSPITALITYBisha Dates.
Bisha Dates.
A story with roots.
An experience that matters.
One product, with every discipline behind it. Explore how the identity, website, advertising, content and sales journey were designed together.
ONE BRAND.FULL
AGENCY
POWER.
AGENCY
POWER.
01 / THE IDEA BEHIND THE WORKLead with the hospitality moment.
Lead with the hospitality moment.
Then tell the product story.
The strategic choice
Three angles: everyday hospitality, gifting and business occasions. Each has a message, creative and a next step, held together by one identity.
Inputs to validate
Date variety, origin, weight, packaging, price, stock and delivery area. No assumed organic claims, certifications or sales figures.
03Creative angles
01Interactive product page
08Agency workstreams
Explore the work below. Sales outcomes require a real campaign.
02 / THE CAMPAIGN DELIVERABLESOpen each workstream.
Open each workstream.
See its part in the story.
Identity, website, creative, media, content and follow-up. Open each workstream to see the decisions and deliverables.
01
Local roots. A contemporary presence.
We designed an identity around warm hospitality and product simplicity: a restrained palette, palm-inspired details and packaging that puts the dates first.
DATES FROMBisha.
From its roots. To your table.
Date burgundy
#572537Palm olive
#7b8160Hospitality ivory
#f9eddaSunlit gold
#ba8c52Brand voice
Warm, confident and personal. Speak to the hospitality moment; source variety, weight and provenance from approved product information.
Creative brief
A clear product, natural texture, warm light, a short headline and generous space. Carry the same idea through packaging, creative and the page.
02
We designed the path from curiosity to inquiry.
A responsive product page bringing story, imagery, choice and inquiry together. Switch the occasion or open the full page.
Bisha.DATES · HOSPITALITY · GIFTS
A STORY THAT BEGINS IN BISHA
Good company. Great taste.
For moments together and gifts that mean something. Find the hospitality idea that fits your occasion.
PRODUCT PAGE DESIGNVariety, weight, ingredients and packaging come from approved product data.
Availability, price and delivery are confirmed with the offer.
CRO: what did we design for?
One headline, clear product imagery, occasion-based choice and an easy mobile action. Merchant data completes FAQs, shipping and policies.
SEO: copy shaped by search intent
Page title: “Bisha Dates | Hospitality & Gifts”. Description: “Discover your next hospitality idea, explore the packaging and choose how to inquire.”
03
Three angles. One visual language.
Three creative directions: everyday hospitality, meaningful gifting and business occasions. Each pairs a product visual with a message and a next step.
Bisha.
Bisha.
Bisha.
1:1 · Feed9:16 · Story1200 × 628 · Display
Adapt the format and message hierarchy to each placement. Scripts and storyboards define the next production step.
04
A media plan for each stage of the decision.
Each channel has a role in the decision: awareness content, search for purchase intent and retargeting that answers questions before an inquiry.
3,00030,000
Meta50%5,000 SAR
Google Ads30%3,000 SAR
Snapchat20%2,000 SARAwareness: the occasion first
Hospitality creative invites discovery. Test message and imagery, then review visit quality.
Intent: an offer that answers
Search ad: “Bisha Dates for Hospitality & Gifts | Explore Your Options”. One offer and one message from ad to page.
Return: continue the conversation
Test a message about selection or packaging for interested visitors, subject to consent and policies.
The media plan combines Meta, Google Ads and Snapchat, with account access, creative and budget reviewed before launch.
05
We wrote the story between the ads.
Three X posts and a weekly calendar connecting story, product detail and choice. Copy the drafts to review and adapt them.
Hospitality lives in the little moments: a cup offered, a conversation that lasts, a date shared. Your next hospitality story begins in Bisha. #BishaDates
Some gifts say “I thought of you” before they are opened. Discover Bisha Dates packaging and choose the occasion you want to celebrate.
For your home, a gift or a team welcome? Every occasion has its own details. Tell us what you have in mind and let’s start there. #Bisha
01
The story
From Bisha to hospitality
02
The product
Packaging and approved details
03
The choice
What is your occasion?
04
The answer
Answer a common question
05
The gift
A thoughtful gifting idea
06
The invitation
Explore the offer and ask
These are review-ready copy drafts. They do not imply automatic X publishing or a live X advertising integration.
06
We gave every inquiry a next step.
We wrote a sales journey to help the team understand, respond and follow up. Availability, pricing and delivery must be confirmed before a real offer.
Bisha DatesSALES CONVERSATION
I’m looking for a gift for a family visit.
Welcome! How many gifts do you need, and for when? We can share the available options and details.
Three gift boxes for the weekend.
Great. We’ll confirm stock and delivery to your city, then send a clear offer with price, weight and packaging.
If you’d like, we can follow up after sending the offer. If your plans change, let us know and we’ll stop.
EMAIL & LIFECYCLE
01Welcome
Your hospitality starts with the right choiceThank you for your interest in Bisha Dates. Tell us your occasion so we can share available options.
02Decision support
Need help choosing?The right questions make choosing easier: variety, weight, packaging and delivery. Our team can answer using confirmed product information.
03After the order
The details complete the welcomeOnce your order is confirmed, we’ll share updates and approved storage guidance. We’d love your feedback after delivery.
Actual delivery requires channel setup and communication consent. Follow-up stops on opt-out or order completion as defined.
01New inquiry02Qualified03Offer sent04Order confirmed / closed
07
Measure the decision journey before judging the ad.
The measurement plan connects each ad to the product page, inquiry and order record. These events guide what to test next.
01Ad click
ad_click02Landing view
landing_view03Inquiry
inquiry04Qualified lead
qualified_lead05Recorded order
order_recordedUTM EXAMPLE
utm_source=meta&utm_medium=paid_social&utm_campaign=bisha_dates&utm_content=hospitalityHospitality vs. gifting
Compare qualified interest, not clicks alone.
Product-led vs. occasion-led headline
Review visits turning into clear inquiries.
Open question vs. occasion selector
Review qualification, replies and stop conditions.
Events and lead sources require website and channel setup plus consent. Revenue depends on actual order records and reconciliation.
08
Every specialist hands off. Every decision has an owner.
We organized the campaign into a delivery pack: defined assets, clear ownership and approval before launch.
Brand & strategy
Audience, message, assumptions and required evidence.
Creative pack
Visual direction, images, creative and copy.
Website & content
Product page, search copy and content calendar.
Sales & measurement
WhatsApp, email, CRM stages, UTMs and test plan.
Before saying: ready to launch.
- Approve product facts: variety, weight, price, stock and delivery.
- Approve images, rights, identity and messaging.
- Test the mobile page, forms and tracking events.
- Validate accounts, channels, budget and launch ownership.
One file with the brief, copy and campaign plan.
03 / WHEN THE POWER WORKS TOGETHEROne connected story.
One connected story.
From the first impression
to the next move.
That is the idea behind CLEV: context that stays connected, creative that carries the message, and a workflow linking each specialist to the next. A real launch adds your data, testing, learning and decisions.
Build your product story with CLEVBack to case studiesYour next move?
Make it bigger.
Start with a clear ambition. Put a whole agency behind it.
A worthy idea. A team in motion.